Chinatown Market, a streetwear brand based in Los Angeles, announced in March that it would change its name to support the AAPI community. The move came after being criticised by Asian-Americans across the globe. “It’s not our name. It explained that we didn’t do enough to think about what this name might mean for the communities in Chinatowns around the world. We need to own up to this error. It’s time for us to change and do the right thing.”, the founder of the brand said.
A petition was created on Change.org months ago to claim that the concept of Chinatown was not available for sale, particularly by a white person who uses the term Chinatown as a synonym or bootleg. A white person profiting off people such as LeBron James and Alicia Keys in CHINATOWN clothes is cultural theft. Now officially dubbed MARKET, stylized as MA(r)KET, the label has also launched a new website: marketmarketmarket.com.
The platform features a range of hoodies, crewnecks, T-shirts, sweatpants and shorts to commemorate the rebranding.”We are now MA(r)KET. The brand thanked everyone for their patience and support during this journey. We want to give a huge shoutout to the entire team and extended family for all they did to bring us to this point. We are excited to share all the exciting new products, content and collaborations that we have in store for you.” says the brand founder. Visit MA(r)KET’s website to browse its latest offerings.