Avgvst jewelry, a Russian label, has released its latest collection of rings and earrings, as well as necklaces, called “Lollipops.” For those who don’t know, Avgvst Jewelry is an “I don’t wear jewelry” brand that emphasizes minimalism. Founded in 2013 by Natalia Bryantseva, its demi-fine jewelry is loved for its timelessness and simplicity, as well as its focus on sustainability.
Lensed by photographer Emmie America, the “Lollipops” campaign takes inspiration from the punk culture and street photography of the ’70s. The visuals tell stories of those who are unable to wear jewelry for social and cultural reasons: “There is a teacher, a pilot, and a bank employee among them, and the story of each is not like the rest. It was an emotional experience. It’s possible to look however you like – Russia has yet to ban this.” The campaign features standout designs with lollipop-like details using “Blueberry Amethyst,” Green Apple Quartz, and “Caramel Citrine”. You can find the circular pieces on bold rings, drop earrings, pendants, and chains at Avgvst official website.