Rosie Huntington Whiteley and Amyris, a biotechnology company, have teamed up to create Rose Inc., her own beauty brand. Rose Inc. is Huntington-Whiteley’s new beauty brand. It will include a range vegan cosmetics and skincare products, such as eyeshadow palettes, blush, and toners.
Amyris used five skin-nourishing, bioengineered botanicals as well as safe synthetic chemicals in its inaugural line. Sugar cane is one of them, and it produces a unique vegan squalene. This provides beauty lovers with premium products with beneficial ingredients. These products will be sold separately and priced at $18-$72 USD. Rose Inc.’s website is where you can sign up to the waitlist to receive exclusive access and exclusive content. On August 27, the “Modern Essentials” range will officially go live via the Sephora website and online.