Ariana Grande, who dropped her perfume “God is a Woman”, is now diving deeper into cosmetics with her own brand, r.e.m. Beauty. Grande has not confirmed that her new line is hers, but there are hints that it may be. The brand’s name seems to be based on Grande’s 2018 song, “R.E.M.” which was released in August 2020. Grande’s mother Joan Grande also follows the newly launched r.e.m. Beauty Instagram account. Doug Middlebrook, one of the musician’s closest friends, also posted a selfie featuring r.e.m. Eearlier this week it was reported that beauty billboards were placed in New York’s Times Square. News also reported that the r.e.m. trademark was filed under Ari’s company Thunder Road, Inc. and could be used to launch products such as concealers, lash serums, eyeliners, eyeliners, lipsticks, highlighters, mascaras, lipsticks, highlighters, mascaras, and hair extensions. Register on the official website for updates.