Boochier is the perfect choice if you are looking for jewellery that will lift your spirits and bring out the best in you. The luxury fine jewellery brand was founded in 2019 by Melinda Zeman from Hong Kong. It is known for its unusually colorful rings, bracelets, and necklaces that are adorned with dozens of precious and diamonds. Boochier is a celebration of ’90s nostalgia, and the unapologetic maximalism of the MTV era. Boochier’s pieces balance luxury and playfulness, and can be worn day-to-night, perfect for every occasion, and complement any outfit. Boochier is all about unexpected joy in small packages. The founder says that people don’t realize how important colour is to our lives. “We hope to ignite a flurry of joy when people see their jewellery and look at themselves,” he said. The brand embodies joy, tolerance, and positivity.
It reflects Zeman’s Chinese heritage and hopes each consumer will see themselves in the brand. “We want to break down barriers in a world that is so diverse and bring joy and happiness at a time when it’s most needed.”