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Fashion East, a talent incubator, is supporting five designers at London Fashion Week 2022. They also announced a new multimedia partnership with Browns luxury retailer.

Chet Lo, a much-talked about Chinese-American designer, who creates futuristic and alienesque designs will be joining Fashion East for the first-time. Maximilian will also be there, showing his bold, colorful and daring designs. Jawara Alleyne’s work is rooted in his childhood in London, Jamaica and The Cayman Islands.

red, white, and black scoop-neck top

The physical showcase will be joined by the digital release of the spring/summer 2022 collections by HRH, a London-based accessory brand, and Goomheo, a South Korean designer.

Fashion East supports each designer with financial bursaries and business consultation, as well as year-round mentoring by industry experts.

Fashion East collaborates with Browns for in-store installations, product curations

Fashion East also announced a multimedia partnership with Browns, to celebrate 20 years of nurturing, supporting and discovering emerging designers. The partnership includes store installations, product curations, and a multi-faceted editorial.

Highlights include Tony Hornecker, set designer, creating a colorful installation at Browns Brook Street, as well as Browns East. Patrick Waugh created collages using Fashion East image archives to celebrate Fashion East’s influence on London’s creative landscape and its future, past, and future alumni.

person holding camera taking photo of woman standing near gray wall

Additional features of the Browns’ entry and focus areas include Fashion East founder Lulu Kennedy curating, presenting and displaying her edit of Browns’ autumn/winter 2021 collection.

Fashion East launched more than 140 brands and designers, including Art School and Ashley Williams, Bobby Abley and Charles Jeffrey Loverboy.

On September 20, we will see the Fashion East showcase at London Fashion Week.