Adidas by Stella McCartney, in a continued collaboration, has unveiled its newest AW21 collection. The campaign is called Earth Explorer and centers around multi-functional pieces that can be used by the next generation to explore.
The collection was created to support wandering activists and encourage people to connect with nature. It features pieces that can withstand the elements. The multi-purpose pieces combine McCartney’s design style with Adidas technology to provide versatile solutions. They also incorporate a variety of sustainable material innovations.
The collection’s highlight is the Sleeping Bag Puffer Jacket. It features reflective panels and mesh hood with removable sleeves. This jacket is made from 100 percent recycled polyester and WIND.RDY fabric. It’s designed to protect against all weather conditions. Earth Explorer Overalls feature Aeroready technology and Gore-Tex to keep the wearer dry.
The line includes apparel and footwear made from Primegreen materials, which are at least 40% recycled, and Primeblue, which is an upper that contains at least 50% parley ocean plastic.
McCartney’s partnership with Adidas dates back to 2005. The two have a variety of athleisure collection that combine their signature styles.
McCartney released the following statement on this collaboration: “When we created this campaign, it was our goal to be able support next-gen adventurers on their adventures in nature through a multifunctional collection. This collection includes several tactical pieces such as the sleeping bag puffer jacket and winter cold.Rdy boots. These will be useful for activists who want to explore, thanks to their high-fashion, protective, and performance qualities.”
The campaign was a collaboration with many influencers and activists, including Kamala’s stepdaughter, model Ella Emhoff, who were chosen to represent this ‘next generation explorer’. The actress stars alongside Audrey Chu, R&B singer, and Yanece Cotto, activists, who are all dressed in high-performance outerwear pieces. They were captured in the wild.
McCartney stated that it was an incredible experience to work with such talented activists and creatives on this campaign. “Aligning themselves with Yanece and Alima, Audrey continue to inspire me. I am inspired by their care for the plants they live in, the legacy they wish to leave and the way they use their platforms to help the people around them.”
