Milan Fashion Week celebrated Thursday the 40th anniversary Giorgio Armani’s Emporio collection of high-end ready- to-wear designs for a younger clientele.
18 months ago, the designer was the first to close his show as the coronavirus pandemic exploded. He then showed his collection to a live audience.
“It’s thrilling to see the public again. But the public must respond.” After the show, he stated that: ” We are again exposing ourselves for the risk of losing the applause and people walking out of the room due to appointments.”
The Emporio brand was created at a time when Italian fashion was gaining popularity worldwide. Giorgio Armani wanted to reach a wider audience by targeting young people with smaller budgets. He decided to make a more affordable clothing line.
He said, “I recall the day that I drew that Eagle, which became the Emporio emblem,” recalling that he was talking to Sergio Galeotti, his then-associate and partner.
“He said to me, “We have to make our Lacoste.” I thought, “What flies high above all?” The eagle.
It was a success story that lasted 40 years. Armani continues to write and plays on a repertoire that has been its hallmark.
The house stunned the fashion world when it added denim to its collections. The show is now open to denim patchwork.
The collection featured fluid sarouel pants that evoke the desert, as well as shirts with Mao collars in bright exotic colours.
According to the Milanese designer, he innovates by looking around and not doing what is suggested to him. This is how I think and will not stop trying.
Watch full Armani SS22 full show in Milan below.