Tommy Hilfiger, a global fashion brand, is about to triple the size of its London Designer Outlet (LDO), store. This follows its success with its pop-up store which was open for one year.
The brand’s first store was opened in August 2020 amid a host of new brands that were introduced to the outlet during the pandemic.
LDO announced that Hilfiger’s outlet performance “exceeded expectations”. This led to the decision to increase the store’s size from 2,500 to 7,800 square foot. The new space will offer a greater selection of men’s and womenswear as well as accessories and footwear.
The global Hilfiger design concept will continue to be used for new design elements. It is based on the brand’s sustainability mission “Wastes Nothing and Welcoming All”.
“Given LDO shops feature high-quality fit outs, visually appealing displays, and a mystery shopping programme, Tommy Hilfiger’s new store will fit right into that environment,” Christine Grace, leasing director at outlet operator Realm, said.
She said, “We are thrilled that our guests have enjoyed shopping in Tommy Hilfiger over this past year and can’t wait to introduce them to this further enhancement to our premium fashion offering. This decision, which has been so successful over the past year is a clear indicator of how compelling the business case for destinations such as LDO is.”
Guess, Levi’s and Vans are all based at the LDO location. There are also athleisure brands such as Nike, New Balance, and Adidas.