In a highly anticipated production, Rihanna presented the third edition of Savage x Fenty, which featured an all-star cast.
The show’s cast included top models Gigi, Adriana Lima, and Behati Prinsloo. The show also featured notable people like drag-star Gottmik and actress Vanessa Hudgens. Each cast member brought their own uniqueness to the collection, while simultaneously presenting a collection that is inclusive of gender expressions, silhouettes and personalities.
Exclusively available through Amazon Prime, the presentation also featured performances from the likes Normani, Nas and Ricky Martin, who all added to the spectacle. The prerecorded performance was recorded at the Westin Bonaventure Hotel, Los Angeles. It provided a stunning backdrop for the ensemble.
Rihanna said that every year, she challenges herself to raise the ante. This year, the space will be the star of the show and we will highlight its amazing architecture. This will be a challenging project for our creative director. But, this is what makes it unique.
She said, “Everything is so special in this space, so when it’s in the camera there are so much ways you can work it. We usually build our sets, but this year, our set told us exactly what to do.”
The collection featured daring designs such as caged lace pieces and pleated metallic material. This collection was designed to encourage people to express their individuality and to support different body types.
Nearly every item in the show was available through Amazon Fashion and the official Savage x Fenty website. Gigi Hadid, a model, wore custom pieces. She wore a sequin kimono-style robe with sequin underwear and a chain that connected to a matching choker necklace.
Hadid spoke out about the casting process in an interview. She stated that the world began to hold production companies and brands accountable for what they produced and the casting of these actors. I believe that many people did enough to make it work, and not to offend people.
She said, “I think Rihanna always is one step ahead. She had done it before many brands and she did it in the right manner. This is not casting just what she feels should be cast. Rihanna casts for the person they are casting, regardless of whether it is a celebrity, a street cast or a friend or someone she knows. Castings are made for the person, not their potential for success. It feels very Rihanna to cast people who inspire her.”