Guess Originals, a premium retailer, has revealed its new collection, which celebrates the life of Anna Nicole Smith.
Items in the 32-piece collection include signatures and prints of the icon. Designs were created in collaboration by Cali Thornhill Dewitt. In a number pieces, the phrase “Did I miss you?” is used in reference to Dewitt’s 2018 Guess capsule collection.
Kenneth Cappello in California took images of Sweeney. The images are meant to be reminiscent of Anna Nicole Smith’s nineties Guess campaigns. The products were also designed to reflect Smith’s personal style. They used a mix of classic and vintage silhouettes throughout.
Nicolai Marciano was also the director of brand partnerships and directed the campaign. Anna’s iconic beach shoot was revived for this campaign and the campaign with Sydney Sweeney are the perfect moment to continue celebrating one of the most famous Guess girls with a new generation.
The capsule includes menswear, womenswear, and accessories. Some items also include a print from the 1993 model calendar. A vintage-like, denim boilersuit, a college jacket inspired by America, and many tops and t-shirts are among the pieces. The capsule is complete with sunglasses, totes, hats and sunglasses.