Stella McCartney is teaming up with Netflix’s ‘Sex Education’ television series for its seventh annual Breast Cancer Awareness Month campaign this October.
The campaign, titled “Toilet, Teeth, Tits”, aims to encourage all ages to perform regular breast self-examinations as part of their morning routines. It also includes T-shirts. Stella McCartney Cares Foundation will donate a Louise Listening post-mastectomy bra to every T-shirt sale.
Stella McCartney’s Breast cancer Awareness campaign usually features a limited-edition set of lingerie. But for 2021, this will be replaced by ‘Toilet Teeth, Tits’ T-shirts. These T-shirts made of pale blue organic cotton are designed with a sporty logo on the front and back and heat-reactive dye that turns pink when it is touched, cheekily reminding women about their breasts.
A comedy sketch that Stella McCartney performs alongside the ‘Sex Education Cast members, including Aimee Lou, Chinenye Ezeudu and Sami Outalbali, Mimi Keene and Chaneil Kular, is included along with the T-shirts. It aims to dispel myths about breast cancer and raise awareness about the importance of self-examination in the next generation. A downloadable educational packet is available to support the video.
Stella McCartney released a statement about the campaign. She said: “Breast Cancer is a terrible disease that has caused so much pain to women around the world, including my family. I am proud that we have partnered with a global service such as Netflix and the amazing talent of Sex Education to ensure that our Breast Cancer Awareness 2020 campaign can reach everyone. We need humor more than ever, and I believe in adding humor to fashion. We are now using it to remind everyone, especially young women, to have mammograms.”