Trendstop gives our readers a glimpse into the most important themes from the Spring Summer 2022 Women’s Catwalk Collections.
The SS22 runway collection reflected the mindsets of post-pandemic consumers. The season’s core message was sustainability. Designers explored how to make pieces that are practical, wearable, and durable, while still appealing to a more cautious customer. Brands looking to expand their customer base must reflect social movements.
Fashion continues to blur the lines between genders. Masculine Vintage combines masculine and femininity with vintage influences. A renewed interest in vintage nostalgia is combined to create a feminine, gender-fluid design. These new silhouettes, which incorporate elements of femininity as well as vintage womenswear, reflect this ethos and have elevated comfort values.
The Sleek Rebel
The Sleek Rebel was born from the Gen Z rebellion against mass-consumerism and concern for the environment. The frivolous fashion era has ended for the youth market. A continuation of the dystopian, DIY looks seen on menswear runways. A sleek sensibility is now in fashion for womenswear. This lends a high fashion, elevated aesthetic to rebellious looks.
The Longevity Effect
Fashion’s longevity is being highlighted by the industry. The emerging styles are more transseasonal in colour, material, and silhouette selections. They also have a high-end and carefully curated design. Consumers are looking for timeless pieces that can be worn over seasons. Brands are adopting a Less but Better philosophy and more consumer-relevant product targeting. This could lead to many brands abandoning pre-season collections altogether.
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