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The latest episode of Small-Town Sneakerhead has been released by Hibbett, Sneaker Platform Nice Kicks, and Nike’s Jordan Brand.

The latest episode features Inder Lahil, a sneakerhead from Texas. It has been distributed in two parts on digital channels and social media platforms belonging to Hibbett & Nice Kicks.

The episodes were filmed in Lahil’s hometown and are always narrated directly by the sneakerheads. Lahil, a Murphy, Texas resident with roots in India, talks about his love for sneakers and how he got started.

Lahil stated, “Jordan Brand puts you in a certain space mentally and that’s what I want my collection associated with.”

Lahil has a collection of around 50 sneakers. Lahil started collecting sneakers at age eighteen. He believes that strong messages and stories are essential to the purchase of sneakers. Lahil also explained why, despite Murphy’s lack of sneaker culture, he is still a keen sneaker collector.

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Lahil stated, “Being a sneakerhead is more of a lifestyle and it’s about being willing to educate people about the meaning behind pairs such as why the Bred 1s or the Black toe do not look the exact same.”

In 2020, Hibbet, Jordan Brand, and Nice Kicks collaborated to launch the sneaker culture series. It is a series that focuses on small-town sneaker collectors from across America.

Sarah Sharp-Wangaard, VP Marketing at Hibbett, stated that “we are thrilled to share Inder’s story on Small-Town Sneakerhead” and to continue to highlight the diversity and unique backgrounds people who are passionate about sneakers. “Inder shows us that sneakers culture doesn’t have any barriers. It can even bridge like-minded people across countries. We hope everyone who views the series is as inspired as we are.”