Malmo Designer Village will be the largest outlet for designers in Scandinavia. The first phase is expected to open in summer 2025.

The 18,000-square-meter space will house a variety of high-end retail and dining brands. It will also feature landscaped gardens, seasonal events, and multisensory elements that are designed to create a high-end shopping experience.

Independent outlet developer Rioja Estates will operate the first phase. Phase two will see an expansion of 9,000 square meters.

A release stated that the outlet anticipates a 2.5 million footfall increase per year. This would make it one of the top 25 percent outlets in Europe for visitor numbers. According to Ken Gunn Consulting, outlet retail specialists, the potential visitor expenditure for phase two is 655 million euros.

“For both Malmo Designer Village as well as the Grantham Designer Outlet Village which we’re developing here in the UK, there are significant levels of interest by brands in opening shops in these retail destinations,” stated Giles Membrey (managing director at Rioja Estates), who also suggested that the location would appeal to both locals and international tourists.

Image: Malmö Designer Village

“Brands know that bricks and mortar retail is alive …”

Seasonal events will take place at the retail park’s shopping streets and in the landscaped gardens. You will also find outdoor dining, yoga and an organic food market.

According to the company, its location makes it possible for it reach 3.8million residents within 90 minutes of the village. This suggests that it has a wider catchment area than any other outlet in Scandinavia. The company also stated that 26 million tourists reside within 60 minutes of the area. This makes it possible to estimate that the area will be home to over 1.9 million high-spending visitors each year in phase 1.

According to the company’s estimates, its first stage will result in a potential investment of 468 millions euros and a total annual turnover of 84million euros at full occupancy. It expects that the mature annual turnover will rise to 134 millions euros in phase 2.