Ben Sherman, Team GB has revealed its latest collection. This will be worn by the athletes at the Beijing 2022 Olympic Winter Games’ opening and closing ceremonies.
Opening ceremony attire for the athlete features a deep roll neck cream sweater with a bright and colourful deconstructed union flag. It is paired with navy mini-dogtooth prints trousers and a heavy, classic quilted jacket in true navy. The back of the peacoat has reflective letters from Great Britain.
To complete the look, the outfit includes a matching Great Britain bobble scarf and hat as well as lug sole Chelsea boots.
The closing ceremony uniform consists of a blue crew neck sweater with a mini-dogtooth print trouser paired with a bobble-hat that repeats the logo. These limited-edition knits are available with the Olympic rings and the Team GB badge on the chest.
Tim Reid, Ben Sherman’s senior vice president for fashion and lifestyle, said in a statement that “We are delighted to support Team GB by providing another stylish collection of athletes for the upcoming Olympic Winter Games. Ben Sherman and Team GB have supported athletes from Great Britain, Northern Ireland and we are happy to continue our support for them as they strive for gold in Beijing.”
The limited edition Ben Sherman x Team GB collection was launched by the brand in partnership with Joel Fearon (one of the fastest 100-meter sprinters in British history, member of the four-person Team GB bobsled team) and Katie Summerhayes (freestyle skier), to model the pieces.
Andy Anson, chief executive of British Olympic Association, said: “We are excited to partner again with Ben Sherman on the Beijing 2022 ceremonial wear after the delivery of the highly successful Tokyo designs.”
“The clothes represent the most important symbols that make up Team GB’s identity. They include the British flag and the rich history and heritage of Ben Sherman. Joel and Katie were wonderful ambassadors for the shoot. They loved the products. It is certain that the Beijing team will take great pride in wearing it.
This partnership for Beijing marks the second time Ben Sherman has collaborated with Team GB in this year. He previously provided the official kit for Tokyo 2020 Olympic Games, which was delayed. Opening ceremony for the Beijing 2022 Olympic Winter Games will be held on February 4, 2022. The closing ceremony will take place February 20, 2022.
Online purchase of the Ben Sherman x Team GB capsule collection can be made at the Ben Sherman or Team GB websites.