Levi’s collaborated with Stony creek Colors to conduct performance trials using different denim dyeing systems.
Stony Creek Colors will provide pre-reduced IndiGold dye to select Levi’s denim mills for the first time. They are aiming to learn more about shade application, and have garments dyed in IndiGold available for sale by the end of 2022 or early 2023.
Jeffrey Hogue, chief sustainability officer of Levi Strauss and Co. stated that “our previous work with Stony creek has shown the great potential for plant-based dyes.”
Levi’s used Stony Creek’s food-waste-sourced dyes in its recent WellThread collection. Levi’s announced that the dyes were applied to non-denim styles and was part of a multiyear development partnership with Sarah Bellos, founder of Stony Creek Colors.
IndiGold dye is made from plant-based ingredients and not petroleum-derived synthetic indigo. This dye can be used in an indigo pre reduction system that uses hydrogen for the reduction agent.
Companies can eliminate any harmful byproducts. IndiGold produces more consistent dye results which also means that there is less waste.
Stony Creek Colors continues to grow and recently closed a Series B financing round of more than 9,000,000 dollars. In order to raise funds for IndiGold’s DTC production, it also launched a 30-day Kickstarter crowdfunding campaign. It has now raised 40,000 dollars, surpassing its goal of 16,000 dollars.
“Customers and brands demand safe, clean processes and fabric. Bellos stated that we must be bold in our efforts to find plant-based, scalable alternatives in light of the changing climate. IndiGold is a liquid version of Stony Creek Colors’ climate-positive indigo dye. It allows for extreme ease and efficiency in denim dying at denim mills while reducing pollution from chemicals.
Fashion for Good, which owns an equity stake at Stony Creek Colors Colors, will oversee IndiGold’s use.