Brady, Tom Brady’s nameake apparel brand has unveiled its custom Brady Blue color. It was developed in partnership by Pantone, a world-renowned color specialist. The brand’s founding principles of being the best, inspiring fearlessness, resilience and confidence towards peak performance, inspired the color.

“Working with the best-in-class talent in Brady is part of our foundation and therefore, it’s a pleasure to be collaborating to bring Brady Blue alive,” stated Dao-Yi Chow (Brady’s creative director). We were able to create a bold, instantly recognisable color thanks to their color expertise that reflects the Brady brand’s ethos.”

Laurie Pressman, vice-president of Pantone Color Institute, stated that it was an honor to work with Tom Brady in creating Brady Blue, his brand’s new visual identity color. Tom Brady’s persistence and meticulousness in ensuring that this striking new blue hue displayed the intensity and boldness he wanted to represent the Brady Brand is a reflection of the exact way he approaches everything he touches.

Brady was co-founded in part by Tom Brady and Jens Grede, an entrepreneur. It is also co-designed and created by Dao-Yi Chow, a Public School alum. The first drop of the collection features products from the TRAIN+ LIVE system at Brady will be exclusive to starting January 12, 2022 and in select Nordstrom locations and starting January 19, 2022.

Image: BRADY