In a recent interview, Hailey Bieber said that she doesn’t highlight her hair anymore. She did dye her hair blonde before the pandemic. However, she decided to stop highlighting her hair in order to make it last longer and more healthy. The extra time allowed her to grow her hair out.
Bieber’s dramatic hair color change isn’t that dramatic until you see how blonde she was last summer. Bieber says her hair feels and looks better than ever. Bieber states that she noticed a significant difference in her hair after stopping dyeing it. “I don’t dye my hair blonde any more and try to avoid coloring it.”
Although the model appears to have natural hair, her decision not to go blonde highlights and to go darker is indicative of a larger A-list hair-color trend. It’s being called “expensive brunette” by stylists because of the rich, shiny sheen of a deep brown. Others, such as Bieber, call it a grown-out root.
According to Morgan Parks, celebrity colorist, we are seeing less of a seasonal trend in hair color and more of the evolution of what happened due to pandemic lockdown when color appointments were less common. Parks says that everyone was able to learn how to love their natural hair color with quarantine. Although it was initially a difficult transition for many, it turned out to be incredibly eye-opening for many.
Bieber is just one of many celebrities who have gone darker. Sofia Richie recently posted a selfie with the caption “back to my roots”, showing her brown hair, which had its blonde highlights removed. Blake Lively made a press appearance in New York City on November 2nd, showing off a darker shade of bronde and making it look even brunetter under flashbulb lights.
Dove Cameron is another dramatic case. Matt Rez, colorist at the Colorists of Dove Cameron recently transformed her from a blonde with roots “to the dark side” to a brunette with uniform cool. Cameron’s root is the same color in the side-by sides comparison. The “after” however, shows that the ends and mid-lengths are darker to match.
If you’re not playing the waiting game by letting your blonde grow out with time, the process of going processed blonde-to-brown in a single sitting looks a bit like a color correction, which colorist Adriana Pinto tells me involves adding lowlights, a darker dye, or colored gloss over the blonde to “fill in” the previously bleached strands.
According to celebrity colorist Tracey Cunningham, the “grown-out-root” trend may be a shift toward a more relaxed hair-color style. Cunningham says that hair is generally darker at the roots, and lighter at the ends. This trend is therefore low-maintenance. You can let your hair get darker over time. The highlights will fade to the ends. It could be an investment that will pay off next year.