Due to cultural change and lifestyle changes, the shapewear market has grown over the years. Research and Markets reports that it is likely to continue growing.

The Shapewear Market Share, Trends and Size Report has been released by the data platform. It estimates that the global market for shapewear will reach 3.7 billion in 2028. According to the report, the market is expected to grow at an eight percent compound annual growth rate (CAGR), from 2021 through 2028.

The changing lifestyles of people who are aging, the increased use of shapewear among the elderly population, and developments in fabric technology have all contributed to the rise in popularity. The product’s popularity has also been influenced by cultural factors, according to the data platform. It appears that shapewear perceptions have changed due to the increase in body-positivity.

According to the report, “Shapewear does not hide defects for millennials or Gen Z customers. It is perceived as clothing that enhances rather than alters an individual’s appearance.” This refers to the shift in lingo from’sculptwear’ to ‘shapewear’ that many brands have adopted.

Research and Markets identified Shapermint and Kim Kardashian’s Skims as prominent players in this market. Each of these brands foster substantial communities that are attracted by the brands’ inclusion and social media presence.

Image: Skims