Fratelli Rossetti, an Italian luxury shoe brand, has opened a new flagship shop in Milan’s Galleria Vittorio Emanuele II shopping center. The brand’s investment into brick and mortar retail is evident in the opening of the third Milan shop, along with locations on Via Montenapoleone & Corso Magenta.
Architude, a Milan-based architecture firm, designed the interior of the boutique’s 120-square-metre space to reflect the brand’s long tradition of quality craftsmanship. It used black load-bearing iron pillars and traditional Italian materials like Murano glass, yellow Siena marble, and other metal pillars.
To not distract from the Galleria’s original floor, the brand kept the furniture light and transparent. Visitors can try on shoes in leather and velvet sitting areas. Modern features such as LED walls that change images and integrated LED lights allow you to see items from the entire collection.
At the end of January, two additional locations were already planned in Milan’s Linate or Malpensa airports. The brand is also looking to expand its international retail network. Two boutiques are planned in Sao Paulo, and a flagship store at the Dubai Mall.
Fratelli Rossetti was established in 1953 by brothers Renzo Rossetti and Renato Rossetti, in Parabiago in Lombardy, 30 km from Milan. They launched the “Brera” leather moccasin, with tassels in 1968. It was a unique design that was appreciated for its style and comfort.
After the death of Renzo Rossetti in 2014, his three sons, Diego, Dario, and Luca, have been running the family business. Parabiago, where the shoe and accessory production is based, continues to be the main hub of the family business.