Saks.com’s new Wellness Shop has been launched. The shop has a designated place in the top navigation for both men and women. It focuses on four key pillars: health & fitness, nutrition, sexual wellness, rest & relaxation. Saks has increased its product range and added over 100 brands to the store, 50 of them new to Saks. This expansion focuses Saks on holistic wellness. Saks will celebrate the launch by publishing a Wellness-themed Edit article, which includes shoppable content. Saks Live events are also being hosted with top wellness experts to mark the occasion.
Saks chief merchandising officers Tracy Margolies said that Saks was thrilled to increase its array of wellness offerings. This will strengthen our position as the ultimate luxury retailer. It is vital to have a holistic and all-encompassing approach towards health. We are now able serve luxury customers in multiple areas, including fashion and wellbeing, with the new shop and products.
There are many products in the assortment, including recovery products and supplements, kitchen tools, aromatherapy, fitness apparel, and kitchen tools. These categories will be complemented by new curated golf shops and ski shops that offer both men’s as well as women’s apparel. Saks Live will host five events from January 11-18. Saks continues its digital initiatives by hosting five events on Saks Live from January 11 through 18.