Rihanna revealed that Savage x Fenty, her highly-respected lingerie brand is making its physical debut in select US locations.
In an Instagram post, the international pop star stated that “2022, we are coming in hot! With the opening of our brick-and mortar retail store, we are ’bout bring you a new #SavageXFenty adventure.”
She revealed that the first five stores will be located in Las Vegas, Los Angeles and Houston as well as Philadelphia, and Washington DC.
Rihanna also shared an image of a store with neon lights and mannequins sporting Savage x Fenty products.
We are still waiting to hear more information about the exact location and opening dates of each store.
This announcement closely follows a Bloomberg interview with Christine Pendarvis, chief merchandising officer and co-president of the brand. Pendarvis said that retail is an important component of our growth strategy and added that fit and comfort are important to customers.
Pendarvis also announced that the stores will be launched first in the USA, with the possibility to expand into the EU later.
Savage x Fenty was founded in 2018 by Rihanna. It aims to be an inclusive lingerie brand that caters to all body types. Its annual, star-studded runway presentation through Amazon Prime has helped the label gain traction. This show featured a variety of celebrities wearing its daring range of lingerie.