Miuccia Prada turned to Hollywood as inspiration for the Italian luxury label’s Autumn-Winter 2022/23 collection. Ten actors, including Jeff Goldblum from Hollywood, were used to model the classic chic menswear while also breaking some rules.
They included David Lynch’s favourite Kyle MacLachlan (“Twin Peaks”) Jeff Goldblum (“The Fly”, “Jurassic Park”), Asa Butterfield (“Sex Education”) and Thomas Brodie–Sangster (“Bright Star”).
Despite their years of acting experience, some actors seemed out of their element.
Prada stated that it wants to use “real men…recognized figures…who offer a new aspect of reality” as actors.
The collection combines sober coats and jackets in blue, grey, and black with brightly coloured workwear in leather and luxury cotton.
Miuccia, 72, is the head of the group that her grandfather, a founder in 1913, founded.
“Elegant and dignified can be achieved in every aspect of reality.”
Raf Simons was Prada’s codesigner. He joined the house in 2020, having previously worked for Calvin Klein, Dior, and Jil Sander.
Many houses pulled out of the men’s fashion week that ran from Tuesday to Thursday due to the contagious Omicron version of Covid.
Giorgio Armani cancelled both his Milan show and his Paris haute couture show, leading to a flurry of exodus from in-person events that dropped from 23 to 16.
18 brands chose to have a virtual presence while others displayed their collections by appointment.
Pascal Morand, the head of France’s Federation for Haute Couture and Fashion said that “We have learned how to live with it.”
“Digital enriches physicality, but it cannot replace the emotional and sensory aspects of runway shows.”