Marie-Louise Glemarec and Rene Glemarec (86 and 87 respectively) caused a storm at Paris Fashion Week in Gender-neutral Clothes.

Last month Jane Fonda set the internet ablaze with her Harper’s Bazaar cover in a sequined body-con Ralph Lauren dress, Dolly Parton inspired a cold-shoulder fashion trend with her vaccination video, and Joan Collins’s Instagram has been instructional on how to do lockdown in fabulous style.

The latest “granfluencers” are Marie-Louise and Rene Glemarec, 86 and 87 respectively, who went viral after appearing at the last physical Paris fashion week dressed in the punk-inspired, gender-neutral clothes made by their grandson Florentin Glemarec for his label EGONlab, which he runs with partner Kevin Nompeix.

Florentin Glemarec said that Rene, his grandpa, had always longed to be in the spotlight. “They often come to [our] studio during creation and one night they wanted to test everything,” Florentin Glemarec said. “And that’s how they became our muses.”

The clothes in the spring/summer collection worn by Glemarec’s grandparents included tartan bondage trousers, a Hellraiser-style, spiked black leather suit, and skirts for men. They were hesitant to try on the outfits.

Glemarec said, “Never,” “They are our biggest fans [and] embrace the modern punk vision.” They’re always open to trying new looks and characters.

They were met with “general hysteria” when they saw the clothes at Paris Fashion Week.

Nompeix said that photographers shouted and everyone wanted a selfie with them,” Vogue reported. “After Mugler they stole the show away from Bella Hadid who was leaving the Palais de Tokyo.”

They are the front runners of the label’s autumn/winter 2021 streetwear campaign in collaboration with Sergio Tacchini. The couple had never modelled before. Glemarec said that Marie-Louise used to be a newspaper seller, and Rene used to sail. It’s a new experience for them.

Fashion is increasingly visible to older people like Grece Ghanem. Fashion is not just for the young.

Prof Angela McRobbie says, “The new wave in feminism has challenged the beauty and youth ideas.” Orlando Hobechi, a male model, said that he noticed an increase in older models around four years ago. There was an increase in interest in the stories of older people.

Hobechi believes that longer lives mean people want to see people who are like them. We’ve seen the coolest young people get older over the past 30 years. You can still be cool and relevant today, but you don’t have to look old.