Custom now has a new look. The new digital made to order platform by Malone Souliers allows customers around the world to design their own Malone Souliers designs. This service was launched along with a new campaign called “Make Your Mark”, which stars Lily McMenamy. It is styled by Julia SarrJamois.
The service will launch with Malone Souliers classic styles, including Maureen and Maisie. Customers can create their own shoe components online, including the soles, signature straps, heel height and initials. The tool offers over 6000 options across multiple styles. There are more than 2000 combinations possible for the Maureen style.
Once designs have been finalized, they are sent to Malone Souliers factories in Italy for production. They will use the same craftsmanship as all Malone Souliers shoes. Shoes made-to-order will be delivered in 6-8 weeks.
Mary Alice Malone, Malone Souliers creative director, said, “It’s always an joy to see customers in our showroom, working with the made-to-order staff to bring their personality and flair to the signature silhouettes. We are thrilled to have found the way to bring this experience for women around the globe with our new online services. A pair or shoes can communicate so much about a person. That’s why we have always brought emotion and creative curiosity to our design process. I’m thrilled that customers all over the world now have the option to create their own designs.”