Procter & Gamble (P&G) Beauty has launched its virtual world Beautysphere. This allows visitors to interact with the brand’s beauty products through live and simulated content.
This digital platform can be activated on any computer. It guides users through P&G’s responsible beauty values with immersive video content.
The Beautyspere includes an area that is dedicated to Kew’s Royal Botanic Gardens. Here users can find out more about P&G’s partnership with this scientific organization in the production of Herbal Essences products.
The company participated in the Consumer Electronics Show and revealed its new platform. The beauty company, which has Olay, Pantene and Always, will host six livestream panels that feature discussions with metaverse and beauty researchers.
Alex Keith, CEO, P&G Beauty said that Beautyshere was inspired in part by their “ongoing commitment to finding new and surprising ways for people connect with our brands and products. We hope that these digital, immersive experiences will allow visitors to interact with our brands in new, surprising and engaging ways.”