Seoul Fashion Week Fall 2022 took place at the Dongdaemun Design Plaza (DDP). After three years of virtual presentations, the Seoul city government organized this year’s six-day event. According to Korea Now, last year’s success was viewed by a staggering 74.43 million people worldwide. This season’s Seoul Fashion Week featured 35 brands, 23 from Seoul Collection, and 12 emerging designers. Star power graced the capital’s glittering fashion event, including actor Lee Jung-jae of the hit Squid Games and supermodel Choi Sora. K-pop stars Weki Meki and Pentagon walked the runways, symbolizing the unquestionable cultural impact of Korea’s soft power.
Dew E Dew E
The design duo creates moments where women look their best based on a ‘romantic chic” sensibility and a feminine, comfortable look. Dew E Dew E has participated in the International Fashion Art Biennale Seoul 2016 and International Fashion Art Exhibition China 2015 respectively. Her unique design concept won public acclaim. She chose a topic that everyone can understand and expressed it through a story. The new collection featured pastels in chiffon, tulle, and unexpected combinations of leather and denim.
BonBom
“First, I believe Korea has many cultural assets and many inspiring elements. In an interview with Korea Now, designer Bonbom Jo stated that she debuted at Seoul Fashion Week. Next, it could be France, Paris Fashion Week. BonBom’s collection FW2022 is a favorite of K-pop stars like Taeyeon, Girls Generation, and NMIXX rising rookies. It is called “I know your sacrifice”. The runway was filled with mini skirts that barely covered the knees and ready-to-wear catsuits. Biker trends were reinterpreted in the form of crop tops and corsets to celebrate the rebellious female warrior theme.
Painters
Won Jeon is an emerging designer and has been a major talent. He aims to create diverse cultures and styles through avant-garde designs with streetwear potential. Painters is his brand founded under the slogan “Different Accepted Society” and focuses on women aged 20 to 30 who are interested in arts-related fields such as music, painting, video, graphics, editing, and video. The Fall 2022 collection of Painters, called “Accepted”, featured trippy visuals that were inspired by commercial art. They also explored hand-mixed fabrics in larger-than-life proportions. The Seoul-based designer also highlighted “Subversive basics,” a term that is currently in fashion on the Internet. She showcased a variety of pieces including ruffled dresses and shredded skirts.
