Stella Artois & Palace have teamed up again for a second “PALACE ARTOIS” collection. This follows their collaboration earlier in the year. Palace released a press release saying, “We’re thrilled to be working with the favorite beer once more.”
“For our second collection we wanted to continue this story and share our love for beers and the great British institution that’s the Pub! We can all cheers and savor this time.”
The range includes a variety of cold-weather garments like jackets and hoodies as well as tees and accessories for home bars, all with “SOHO New York” and “SOHO London” branding. The duo will also release a limited-edition PALACE ARTOIS 16oz single-can. They will also include interactive versions of the PALACE ARTOIS pubs located in New York’s SoHo or London’s SoHo as seen in the Palace Artois: Savor Life Together film. The first will be open August 25-26 from 5 p.m. until 11:30 p.m. ET, and the second from August 24-25 from 12 p.m. till 12 a.m. (BST). A portion of the proceeds from the sale of barware and single 16 oz cans will go to the USBG National Charity Foundation’s Bartender Emergency Assistance Program. The initiative is designed to provide immediate financial assistance for those in need in the hospitality industry. The PALACE ARTOIS single can 16oz can is available at 7-Eleven locations in the United States. Drink responsibly and legal.