My Wardrobe HQ, a luxury rental and resale platform, has partnered with Burberry to bring you the first UK women’s wear rental and resale offerings from the British heritage brand.
This is Burberry’s first attempt at circular fashion. It will feature a curated edit that includes key Burberry pieces donated from customers.
Today, December 8, Burberry launches the collaboration. It is part of Burberry’s commitment to promote a more circular future. Customers will be encouraged to consider all options when looking to update their wardrobes.
My Wardrobe HQ will make the rental edit available online for women. Highlights include Burberry’s famous trench coats and pieces adorned with the House check, the brand’s Olympia bag, point-toe pumps, scarves, and the House check.
Weekly rentals will cost between 41-170 pounds and resale prices for accessories like scarves will be from 111 to 750 pounds. Customers have the option of buying an item that they rented if they wish to keep it.
Burberry launches women’swear rental and resale to support Smart Works
Burberry’s vice president for corporate responsibility, Pam Batty, stated in a statement that “Supporting the principles and a more circular economy are key to achieving our goal of being Climate Positive by 2040.”
“We are thrilled to partner with My Wardrobe HQ in order to provide our communities a new avenue to shop sustainably for luxury items of the highest quality, craftsmanship, while expanding our existing reuse and repair initiatives.”
Smart Works will be supported by the partnership, with 40% of every transaction going to the UK charity. This charity provides high-quality interview clothing and coaching for unemployed women in crisis. Burberry has been a partner with Smart Works since 2013, donating products to the charity’s service to help women re-enter work.
Jane Shepherdson, chair of My Wardrobe HQ, trustee and patron of Smart Works, said that “Rental is growing from strength to strength within the womenswear industry, but charities have been so badly affected by Covid that most of our usual channels to fund-raising were closed for us. This is a proud moment for Smart Works and My Wardrobe HQ.”
My Wardrobe HQ teamed up with Misan Harriman, recently appointed chair of Southbank Centre, to launch the partnership. New faces from Britain’s modelling industry are featured in the campaign, captured in street style moments in his favorite London neighborhoods.
Tina Lake, the founder of My Wardrobe HQ added that “From the moment I imagined My Wardrobe HQ it was with an ambition of working with Burberry – they’re the epitome heritage but with a tremendous pioneering spirit.
“The campaign imagery was another of our dreams. Misan has been a friend to us and our sustainable ethos through all our years. The chance to bring them together has created a magical moment for fashion sustainability.”
My Wardrobe HQ is one of the UK’s top fashion rental marketplaces offering contemporary and luxury womenswear, bridal, men’s and children’s fashion from more than 500 global designers, as well as managing and stocking items from the wardrobes of individuals. It was also the official Harrods resale and rental platform. In addition, it opened its own store in Belgravia.