Pop-Tarts are now easier than ever to satisfy your sweet tooth with the new Lyrical Lemonade and Pop-Tarts collaboration. The multimedia company and Kellogg-branded brand have teamed up to create a capsule collection that includes back-to school gear and a limited-edition version of the beloved pastry. The duo held an open-air event to celebrate their collaboration ahead of the release.
On August 13, around 100 foodies and Lyrical Lemonade fans gathered in sunny Los Angeles to celebrate the new school year. The Lyrical Lemonade team (including artist Kodone) frosted school staples such as backpacks, tote bags, and skateboards with Pop-Tarts-inspired artwork. Storm Reid, Euphoria actress, and soon-to-be college freshman, stopped by to have some gear personalized.
Hundreds of other people were also able to receive merch packets that included 250 limited-edition Pop-Tarts flavors of Lemon Creme Pie. Cole Bennett, founder and mastermind of Lyrical Lemonade was the one who designed the merch pack. The demand was so great that the official Lyrical Lemonade website sold all 250 Lemon Creme Pie Pop-Tarts within 90 seconds. They can also be purchased on resale websites like Grailed for up to $400 USD. Fans who couldn’t get the tasty snack last Saturday are not out of luck.
A second drop will be available this Friday, just in time to celebrate National Lemonade Day and launch day for Lyrical Lemonade’s The Summer Smash festival. Chicagoans and visitors will get 20 lemon creme pie boxes at Boneyards. Pop-Tarts will launch a giveaway on Friday morning that will double the amount and give away the remaining 40 boxes. Keep your eyes open for these limited-release, tasty snacks. The gallery is above.