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Poshmark, a social marketplace, has launched the Brand Closet program.

This program allows large-scale brands to connect with millions Poshmark’s customers. Brands can use social merchandising tools to connect with Poshmark’s 80 million+ users.

The Brand Closet allows companies to share limited-time goods via Drops Soon and communicate with shoppers through My Shoppers. The branded Posh Parties feature gives companies an opportunity to raise awareness about their products.

Other features include targeted push campaigns and email communications to encourage engagement.

Poshmark founder and CEO Manish Chandra said, “By connecting brands to our community of highly passionate, deeply committed shopper-re-commerce enthusiasts and recommerce enthusiasts, we are building a stronger and more vibrant marketplace.”

This platform is primarily targeted at Gen Z and Millennial customers. Tracy Sun, cofounder and SVP Seller Experience at Poshmark, stated that the social marketplace supports sellers of all sizes. “We want each seller to succeed on Poshmark and to fuel a more circular shopping environment.”

Poshmark sells new and used products for women, men and children.

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