Wrangler and Adult Swim have teamed up to create a second Rick and Morty line.
In late 2020, the first collection was released and sold out twice. This latest collaboration features designs that were never before seen on the show and is available only on the Wrangler site.
In anticipation of the annual Adult Swim Festival, the collection was released. Adult Swim’s YouTube channel will stream the festival from November 12-13.
There are four designs in the collection: a crew neck sweatshirt, a sweatshirt sweatshirt and a sweatshirt sweatshirt. The jacket also features custom artwork.
Holly Wheeler, vice president of global brand management at Wrangler, stated that Wrangler is an iconic heritage brand and she loves to take advantage of opportunities to reach new customers.
The Wrangler x Rick and Morty first collection was awarded an honourable mention for Marketing for Business, Consumer Products/Services at the 2021 Silver InSpire Awards and an Award of Excellence for Media Relations at 2021 Bronze InSpire Awards. Adweek also awarded the Media Plan of the Year Award to the Campaign for Best Use of Experiential.
Since its 2013 release, Rick and Morty have been a huge success. Tricia Melton (chief marketing officer at Warner Bros.) stated that Rick and Morty is “part the pop culture trend, with a worldwide fan base that loves everything related to the show. Children, Young Adults, and Classics.”