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Variations of the rose color have been dominant in pop culture for the past year, from Chrissy Teigen to Jennifer Lopez to Michaela Coel.

Pink is now the most popular celebrity hair color due to the coronavirus pandemic. Chrissy Teigen showed off a pink-purple style last weekend while Jennifer Lopez’s stylist showed Jennifer Lopez sporting a similar color just before Christmas.

The most popular pop culture moments of 2020 were dominated by variations of the color, and this trend looks set to continue in 2021.

Justin Bieber went pink for his Yummy video in January, while Lady Gaga went pink in February for her Stupid Love video. And others such as Dua Lipa, Madonna and comedian Whitney Cummings dyed their hair rose, fuchsia and bubblegum.

It scans well on social media platforms like Instagram and TikTok.

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Alex Brownsell, cofounder and creative director at Bleach hair company, stated that “in the last year, we have sold one pink product every 30 seconds. This is an increase of 50% over the previous year.”

Pink is a popular color on social media. “We, as beauty consumers and influencers, tend to favor things that are striking and bold,” explained DaRico Jackson, a hair stylist. “Pink pops on your page and matches everything.”

It isn’t necessary to choose the same shade for your hair forever, despite the obvious extreme of it. Rachael Gibson, editor at the Hair Historian Instagram account, said that it is a low commitment color that fades or gets washed out.

Although pink hair is still a popular image, it may remind you of Kurt Cobain and Return of Saturn-era Gwen Stefani. However, people discovered the tone long before alternative cultures existed.

Gibson said that pink hair was a popular trend in the 18th century when hair powders were available in pastel shades for wigs. These powders were frequently scented with lavender and other flower essences and were popular among both men and women.

A component of more recent nostalgia, which was part 2020’s biggest Fashion Trends in 2020, also plays a role in the shade’s current ubiquity. Pink hair is a reference to punk.

“In the 70s, using a deliberately unnatural color such as pink was a bold move and a challenge to conventional beauty. Gibson said that in the 70s, coloring your hair was quite private. “Pairing an aggressive style such as spiked hair with a traditional feminine color like pink is a pleasant way to confuse stereotypes.”

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Michaela Coel’s portrayal of Arabella, a character that defied stereotypes, was also a key piece of costuming for 2020’s most talked-about show, I May Destroy You. The pink wig she wore was essential for her character’s costuming: it defined her in the “beforeā€ period.

Ronda Racha Penrice said that pink has been long associated with beauty, femininity, which have long been denied Black women. “So perhaps it’s also subversive in that Black women assert and affirm their femininity and beauty.”

Penrice, citing the influence of Lil Kim and Nicki Minaj on Doja Cat, stated: “My guess? The multi-coloured hair is Carnival and represents celebrations and jubilee.”

This need for contrast could explain why pink is It right now. Gibson said that pink is a joyful and positive color. This is what we all need.