The Mills Fabrica’s new brand identity, including a logo, has been unveiled. It combines its two continents in London and Hong Kong.
Nan Fung Group’s in house studio designed the new logo. The logo features an ‘F,’ which is the brand’s symbol for its “unparalleled position” in helping to advance techstyle innovations through connections, exposure, and advisory.
Fabrica X is a new concept store that The Mills Fabrica launched in London as part of its expansion into London. This concept store focuses on ethical production, minimal waste, and biodiverse material. It aims to empower customers and educate them about environmental issues.
This concept store will be part of other initiatives that promote the circular economy movement around the world. Fabrica X stores will be located in London and Hong Kong and feature pop-ups and techstyle products that offer sustainable living solutions.
“We are proud of our new identity and launch The Mills Fabrica’s London store. We also bring our innovative store to a new market. The Fabrica X brand unites both stores. It represents a shift to a cross-continental platform that promotes circularity, sustainability and provides tangible solutions for the eco-conscious.”
The Mills Fabrica announced the winners of its third Techstyle for Social Good contest. This competition is part of The Mills Fabrica’s sustainable mission. It aims to promote the next generation sustainable entrepreneurs through international exposure and tailored mentoring. The winners were chosen from categories like apparel, textile innovation and Agrifood Tech.
The Mills Fabrica announced the winner for The Mills Fabrica’s Innovation Award. This award is part of its ongoing partnership in London with Central Saint Martins. Yongfan Lu was chosen for her material innovation.