Charles & Keith is a footwear, accessories and handbag brand. It has chosen Krystal, actress and singer, as its first global brand ambassador, is said in the released statement. The brand stated that Krystal was a member the K-pop girl band f(x) and was chosen because of her “keen sense for fashion” as well as being an “embodiment of the modern woman who strives to be her best self.”

Krystal will be the ambassador for the brand’s spring 2022 campaign, which launches in February. It will feature key Charles & Keith shoes and bags, which feature floral motifs, delicate pastels, and bright splashes, are part of the Blooming Spring collection.

Charles & Keith Wong, brand’s co-founders, stated: “Charles & Keith is a strong advocate for women and encourages them to express their individuality through our collections. Charles & Keith is thrilled to welcome Krystal, whose spirit aligns closely with our brand values. We hope to inspire women around the globe to show their individual style, having fun, and doing it with flourish.”

Image: Charles & Keith; Krystal

Krystal commented on her new role and said that she was truly honored and proud to be the first global brand ambassador for Charles & Keith.

“Spring holds a special spot in my heart. You always get the feeling that it’s the season of renewal and optimism. It’s the perfect time for this collaboration to kick-start. I look forward to being on the set of the campaign shoot, and being transported into a floral paradise with bright, cheerful colours.”

Krystal will not only be fronting the brand’s spring 2022 campaign but she will also shoot exclusive video content that showcases her style and personality.

Charles & Keith Wong founded the brand in 1996 as a footwear company. Since then, Keith Wong and Charles Wong have grown the brand into a full-fledged line that includes shoes, bags, eyewear and accessories, and even costume jewellery for women. It operates more than 600 brick and mortar stores across the globe, while its e-commerce allows the brand to reach consumers in the UK, America, Asia Pacific, Europe, and elsewhere.